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The partnership that changed the watch industry: Jaeger-LeCoultre and Edmond Jaeger

The Swiss watch brand Jaeger-LeCoultre has a long and remarkable history dating back to the 19th century. Founded in 1833 by Antoine LeCoultre in Le Sentier, a village in the Swiss Jura, the company began as a small workshop for the manufacture of watch parts.

Antoine LeCoultre was a talented watchmaker and innovator who introduced a number of technical innovations to the watch industry. One of his most important inventions was the millionometer screw, which enabled watchmakers to manufacture watch parts more precisely. This innovation earned LeCoultre a gold medal at the Paris World Exhibition of 1867.

In 1903, Antoine LeCoultre's son, Elie LeCoultre, and the French watchmaker Edmond Jaeger joined forces to produce watches. Jaeger was a specialist in particularly flat movements, which were considered a technical challenge at the time. This partnership led to the founding of the Jaeger-LeCoultre brand in 1937.

In the years that followed, many legendary watches were designed and manufactured by Jaeger-LeCoultre. One of the most famous creations was the Reverso, a watch that could turn around and protect the delicate dial. The Reverso was first developed in the 1930s for polo players and is now one of the most famous and iconic watch models in the world.

In the 1950s, Jaeger-LeCoultre worked closely with the Swiss watch manufacturer Audemars Piguet to develop the first automatic movement with a micro-rotor. This technology made it possible to produce an automatic movement in a much flatter and more compact design and is now considered a significant advance in the watch industry.

In the 1990s, the Richemont Group, which also owns other renowned watch brands such as Cartier and Montblanc, acquired a majority stake in Jaeger-LeCoultre. In the following years, the company was further modernized and expanded into new markets and product areas.

Today, Jaeger-LeCoultre is one of the world's leading watch brands and is known for its high-quality and innovative watch models. The company manufactures both mechanical and quartz-powered watches and offers a wide range of models, from classic designs to avant-garde collections.

Overall, Jaeger-LeCoultre has a rich and impressive history built on a tradition of innovation and craftsmanship. From its humble beginnings as a watch parts workshop in the 19th century to becoming a globally recognized brand in the 21st century, Jaeger-LeCoultre has proven time and time again that it is one of the best and most innovative watch manufacturers in the world.

Reverso: The legendary watch that made Jaeger-LeCoultre famous

The Reverso from Jaeger-LeCoultre is one of the most famous and iconic watches in the world. Developed in the 1930s for polo players, today it is a symbol of elegance, craftsmanship and timeless design.

The idea for the Reverso was born when a British officer named C.E. Clayton damaged his watch during a polo match in India. He asked Jacques-David LeCoultre, the grandson of the founder of Jaeger-LeCoultre, for a solution to the problem. LeCoultre then designed a watch with a rotating case that could protect the delicate dial. The Reverso was born.

The design of the Reverso is simple yet sophisticated. The case is rectangular and can rotate 180 degrees to protect the dial on the back. This feature made the watch particularly robust and durable, which was of great importance to polo players. The dial itself is simple and elegant, with clean lines and Arabic numerals. The Reverso quickly became a classic and its popularity quickly spread to everyday wear.

Over the years, the Reverso from Jaeger-LeCoultre has been produced in many different versions. There are models with quartz movements and mechanical movements, as well as with functions such as moon phase display and chronographs. The design has also been modified with different dial variants and case materials, including stainless steel, gold, platinum and diamonds.

One of the most famous Reverso models is the Grande Reverso Ultra Thin Tribute to 1931. This watch was launched in 2011 and was a tribute to the original 1931 model. It has an ultra-thin case and a dial that looks very similar to the original. The Grande Reverso Ultra Thin Tribute to 1931 is a masterpiece of craftsmanship and a true classic.

The Reverso from Jaeger-LeCoultre is more than just a watch - it is a symbol of quality, elegance and innovation. With its timeless design and robust construction, it is a watch that will last for generations and be reinterpreted time and time again. Whether you're a fan of classic design or modern style, the Reverso by Jaeger-LeCoultre is a watch you can't ignore.