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IWC Schaffhausen - A Swiss watch brand with an American pioneering spirit

IWC Schaffhausen, also known as International Watch Company, is a renowned Swiss watch brand known for its high-quality mechanical timepieces. The brand was founded in 1868 by the American watchmaker Florentine Ariosto Jones in Schaffhausen, Switzerland, and has had a long history and tradition ever since. IWC's beginnings were characterized by innovation and a pioneering spirit. Florentine Ariosto Jones had a vision to establish a watchmaking factory in Switzerland in order to conquer the American watch market. To achieve this goal, he built a factory equipped with the latest technology and advanced production techniques. This was a revolutionary idea, as Swiss watchmakers at the time traditionally worked by hand.

IWC has produced many unique and innovative watches over the years, including the Pallweber, a pocket watch with a digital display, as well as the first pilot's watch and the first self-winding watch. The brand was also known for its collaboration with Porsche Design, which resulted in a number of iconic watches.

IWC ran into financial difficulties in the 1980s, but was eventually taken over by the Richemont Group. Since then, the brand has established itself as a major player in the watch industry and is known for its precision, craftsmanship and innovative designs. IWC also has a strong connection to sustainability. The brand uses eco-friendly materials such as recycled titanium and strives to make its production as environmentally friendly as possible. In addition, the brand supports various environmental initiatives and charities.

Overall, IWC Schaffhausen has proven throughout its history that it is a strong brand with a tradition of innovation and quality. The brand remains an important part of the Swiss watch industry and has become a major player in the luxury watch sector in recent years.