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BREITLING
Breitling: How a Swiss watch brand revolutionized the aviation industry.
Breitling is a Swiss watch brand that was founded in 1884 by Léon Breitling. The brand is known for its precise chronographs and its long tradition in the aviation industry.
The history of Breitling began in Saint-Imier in the Bernese Jura, where Léon Breitling opened a workshop in 1884 where he produced chronographs and other precision instruments. Even in its early years, the brand stood out for its innovative strength, equipping its watches with tachymeters, telemeters and other complications.
In the 1930s, Breitling made a name for itself in the aviation industry by producing pilot's watches that assisted pilots with navigation and flight plans. During the Second World War, Breitling supplied watches to the Royal Air Force and other air forces.
In the decades that followed, Breitling remained a major player in the aviation industry, producing a range of watches designed specifically for pilots. The brand was also a pioneer in the use of quartz technology in watches, launching the first automatic chronograph watch in 1969.
In the 1990s, Breitling experienced a crisis due to changes in the watch industry and growing competition from Asian manufacturers. The brand responded by expanding its product range and focusing on the luxury market.
In recent years, Breitling has continued to expand its product range and is also present in the fashion industry, producing watch collections in collaboration with famous designers such as Kelly Slater and Bentley Motors.
Breitling is known today for its precision chronographs and its long tradition in the aviation industry. The brand also remains a symbol of innovation and technological advancement in the watch industry. Overall, Breitling has built an impressive history and remains a major player in the luxury watch industry.
